Better Online Shopping
Role:
Researcher, Designer
Design Tool:
Figma
Timeline:
February 2024 - May 2024
Course:
User Experience
In this project, I was tasked with improving the online shopping experience for users purchasing form-fitting clothing. Spanning the entire semester, the project covered all phases of the UX design process: empathizing, defining, ideating, prototyping, and testing.
The primary goal was to design a better, more user-friendly experience for online shoppers struggling with sizing accuracy. Through interviews and research, it became clear that many users face frustration when trying to find the correct size across different clothing brands.
By collecting user feedback, identifying pain points, and developing tools such as personas, empathy maps, feasibility maps, user flows, and prototypes, I created a solution centered on user satisfaction. Every decision was backed by research and focused on usability.
The project was divided into three phases, allowing us to fully explore each step of the design process. The solution I found most feasible was to include a size comparison feature that relates sizing to other familiar brands. Through high-fidelity prototyping, continuous feedback, and user testing, I developed a more intuitive and confidence boosting shopping experience for users trying to find the right fit online.
Project Overview: This project focused on improving the online shopping experience for users purchasing form-fitting clothing. Over the course of the semester, I applied a full UX design process, from user research to high-fidelity prototyping; with the goal of helping users confidently find the right size across different brands.
The Challenge: Online shoppers often struggle with inconsistent sizing between brands, leading to frustration, returns, and lack of trust in sizing information. My task was to explore this pain point and design a solution that helps users feel more confident in their purchase decisions.
Problem Statement: Online shoppers need a way to purchase form-fitting clothing of the correct size, but this is confusing because sizing across multiple brands is inconsistent.
Project Design Process:
Empathize & Research: Conducted interviews with real users to understand frustrations around sizing, brand inconsistency, and decision making. Created empathy maps and user personas based on the insights gathered.
Define & Ideate: Identified key pain points such as overwhelming size charts and lack of cross-brand size clarity. Developed “How Might We” questions and brainstormed multiple solutions to enhance the experience.
Prototype & Test: Designed low-fidelity wireframes and iterated based on peer feedback. Then, created a high-fidelity prototype in Figma that introduced a brand-to-brand size comparison feature; allowing users to see how sizing compares across familiar clothing brands.
User Testing & Refinement: Conducted usability testing with participants to validate the solution. Feedback helped refine layout, interactions (e.g., hover vs. click for sizing info), and visual clarity. The final prototype focused on minimalism, easy navigation, and clear size guidance.
Outcome: The final design allows users to confidently shop for form-fitting clothing online by referencing how sizes from different brands compare. This reduces uncertainty and helps users make better purchasing decisions; minimizing returns and improving satisfaction.